:: What is an SEO campaign (Search Engine Optimisation)? ::
:: Info ::
Search engine optimisation (optimization) is probably the most important aspect of any online business and usually the biggest part of any web project. SEO is the process of improving the amount and quality of traffic to your web site from the various search engines without the need for expensive pay per click campaigns.
The process is broken down into 2 main areas; quality of your site's content and relevant inbound links. Search engines use programs called spiders to crawl your site's content and read the information contained within it.
Ensuring that your readable content contains the correct terms that you want people to find your site with is vital, imagine that you are using a search engine to find your site or products, what keywords do you want people to enter that will bring them to your site?
Inbound links are also a major factor in SEO, a web site that is linked to by many other web sites that are relevant to yours will be higher ranked than those without inbound links. Funktion-Design will discuss your SEO campaign with you before starting your web site design.
See also the
Wikipedia SEO definition
to learn more.
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